Speakers + Breakout Sessions

Meet the speakers...

Business |
Marketing |
Inspirational
Breakout 1

11:15AM to 12:15PM

Lunch 1
Remarkable Customer Experience – Every Day!
Debbie Maier
Room 401 - 402

Business

No Session
Room 403
An Agent’s Dirty Dozen of “Do Nots”
Karel Murray
Room 404

Business
Stake Your Claim: Opportunity is Knocking
Jackie Leavenworth
Room 405

Marketing
The High-Net-Worth Individual: Who are They and What do They Want Most
Paul Boomsma
Room 406

Business
Instagram, Video, and Consumer Engagement Strategies
Justin Kroma
Room 407

Marketing
Business
The UCR Roadmap to Success
Emmanuel Fonte
Room 408

Marketing

No Session
Theatre
Breakout 2

12:30PM to 1:30PM

Lunch 2
Remarkable Customer Experience – Every Day!
Debbie Maier
Room 401 - 402

Business

No Session
Room 403
An Agent’s Dirty Dozen of “Do Nots”
Karel Murray
Room 404

Business
Stake Your Claim: Opportunity is Knocking
Jackie Leavenworth
Room 405

Marketing
The High-Net-Worth Individual: Who are They and What do They Want Most
Paul Boomsma
Room 406

Business
Instagram, Video, and Consumer Engagement Strategies
Justin Kroma
Room 407

Marketing
Business
The UCR Roadmap to Success
Emmanuel Fonte
Room 408

Marketing

No Session
Theatre
Breakout 3

1:45PM to 2:45PM
Pre-Performance Routines: The Key to Success while Under Pressure
Rick Sessinghaus
Room 401 - 402

Business
Inspirational
Cloud CMA Lead Generation & Customized Reports
Damon Alton
Room 403

Marketing
Get a Grip! Finding Your Balance Without Losing It
Karel Murray
Room 404

Inspirational
6 Deadly Pricing Mistakes
Jackie Leavenworth
Room 405

Business
How to Win Listings with Exceptional Homes by John L. Scott
Panel – Luxury Specialists w/ Rachel Warner
Room 406

Marketing
JLSNext is NOT an option!
Howard Chung
Room 407

Business
Is a Team Right for Me?
Panel – Teams w/ Jon Hunter
Room 408

Marketing
Business

No Session
Theatre
Breakout 4

3:00PM to 4:00PM
Pre-Performance Routines: The Key to Success while Under Pressure
Rick Sessinghaus
Room 401 - 402

Business
Inspirational
Reap What You Sow
Panel – Geographical Farming w/Cheryl McDermott
Room 403

Business
Mind the Gap: Minimizing Generational Conflict
Karel Murray
Room 404

Business
Expression…Impression… Result
Jackie Leavenworth
Room 405

Business
The Luxury Listing Presentation
Paul Boomsma
Room 406

Marketing
Business Strategies
How I got to the Top!
Panel - Top 1% w/ Jeff Cohen
Room 407

Business
How to Hire an Assistant
Panel – Assistants w/ Jennifer Lind
Room 408

Business
7 Steps to an Unstoppable Business
Brian Buffini
Theatre

Business
Inspirational

Brian Buffini

Keynote Speaker

Brian Buffini was born and raised in Dublin, Ireland, and immigrated to San Diego in 1986 where he became the classic American rags to riches story. After becoming one of the nation’s top Realtors, he founded Buffini & Company – an organization dedicated to sharing his powerful lead-generation systems with others. Based in Carlsbad, California, Buffini & Company has trained over 3 million business professionals in 37 countries and currently has more than 20,000 members across North America. Today, Brian is aNew York Times best-selling author and reaches over a million listeners a year through his popular "Brian Buffini Show" podcast and travels the worldsharing a message of encouragement about how to "live the good life." Brian’s classic Irish wit, hard-earned wisdom and motivational style make him a dynamic speaker, adept at helping people tap into their full potential and achieve their dreams.

Brian Buffini is one of the most prominent speakers of his generation. Mentored by the greats… Zig Ziglar, Jim Rohn, Lou Tice… Brian is internationally recognized for his on-stage brilliance and transformative abilities.
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Damon Alton

Damon is the Director of Business Development at W&R Studios, a software firm that specializes in real estate software applications for real estate brokers, agents and Multiple Listing Services. A graduate of Arizona State University, Damon has spent the last 17 years teaching and developing technical approaches to an ever-changing real estate industry.

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Debbie Maier

Debbie Maier is an internationally recognized speaker, facilitator and a leading authority in creating exceptional customer experiences, inspired leadership and sales excellence. She is the founder of The End Result and formerly associated with The Legendary Ritz Carlton Learning Institute. She is currently the Dean of Customer Experience with Leading RE Companies of the World and Luxury Portfolio.

With over 25 years of business, management consulting and training experience, she provides a unique blend of content and insight, application and inspiration that motivates listeners to want to make productive changes. Both thought provoking and humorous, Debbie mixes real life relevant examples with audience participation.

She has delivered keynotes and workshops while inspiring audiences throughout the United States, Canada, Mexico, Asia, Europe, and the Middle East. Debbie is noted for her energetic, charismatic and dynamic approach.

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Emmanuel Fonte

Emmanuel Fonte has leveraged years of experience as an Area Resource Manager and Assistant Manager in his current role as John L. Scott’s Director of Ultimate Client Relationship®. As a licensed instructor within the state of Washington, Emmanuel has designed and created curriculum in order to train brokers on a variety of subjects that range from relationship marketing to social media. Now with Ultimate Client Relationship®, he brings all of those pieces together to help equip John L. Scott brokers with an approach to success in their real estate careers.

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Howard Chung

Howard Chung, Vice President of Broker Excellence, is responsible for promoting the on-going growth of John L. Scott’s market presence in the Pacific Northwest, developing strategies and procedures specific to the success of individual broker associates, promoting best practices in real estate marketing, technology and sales, and facilitating networking groups with our brokers.

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Jackie Leavenworth

Jackie Leavenworth’s humorous, engaging style delivers distinct and unique strategies taken from over 30 years of award-winning success as a top producer, a manager of a large real estate brokerage and an in-demand international presenter. Coach Jackie brings skill enhancements and dialogues to lifewith insights from her extensive training in DISC behavioral patterns and her spot-on observations about people and communication.
Jackie’s topics include: pricing, management; business planning; negotiating; business ethics; communication; and counseling buyers and sellers. Jackie is a Senior CRS instructor.

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Justin Kroma

Born and currently living in Seattle, Justin moved to Manhattan at the age of 18 to be closely mentored by legends in the media industry.
In addition to his social media accounts, which reach over 20 million viewers per month, he directs content for clients around the world and helps companies develop their video content & strategy. Kroma has won multiple international awards for his work.
Justin also created in collaboration with a major record label and charity a video in 2017. All proceeds from the video were donated to the British Columbia Children’s Hospital. Currently the video is at 500,000 views and counting, and has raised thousands of dollars for the hospital.

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Karel Murray

Get unfettered, positive advice and information presented in an engaging, collaborative way as Karel Murray guides you to the solutions and advice you need to make your life and career altering decisions.
She opens and closes conferences nationally and internationally with a memorable energy and impactful insight about personal accountability through her “nothing but the truth” delivery style. Attendees soon discover that they are learning how to be innovative and more open minded when it comes to problem solving, communication and leadership – laughing all the way.

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Paul Boomsma

With over 20 years of experience in luxury real estate, Paul Boomsma has created the highly successful Luxury Portfolio program. Paul began his career marketing luxury office towers and later joined a top residential firm, later becoming National Marketing Director for a major franchise. Paul is a frequent industry speaker on the topics of raising the bar for real estate branding, agent listing presentations, synergies with the resort/second-home market, and the luxury market. He has been named one of the Most Influential People in Luxury Real Estate and has received Unique Homes’ Luxury Marketer of the Year Award.

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Rachel Warner

Rachel joined John L. Scott as the Director of Luxury Marketing in April of 2016 and is a passionate marketer with more than 10 years of diverse marketing experience ranging from marketing content to campaign planning and execution to project management. Before joining John L. Scott, Rachel worked on a specialty marketing team at CBRE focused exclusively on multi-family housing projects where she managed the sales process and communications with potential buyers, sellers, and brokers nationwide.

Previously, Rachel spent nearly eight years at Symetra in financial services and retirement where she managed high net worth relationships with fund companies and financial institution partners and developed a communication strategy for working with partners to build rapport. As the marketing project manager Rachel planned and executed campaigns to help drive sales, increase product knowledge and support brand awareness and loyalty.

She has extensive experience in developing marketing collateral for both internal and external audiences and prides herself on providing outstanding service to her customers. Rachel currently oversees Exceptional Homes by John L. Scott and is responsible for assisting John L. Scott agents and brokers with their marketing of luxury listings.

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Rick Sessinghaus

Rick has always been a student of human performance and now takes those learnings to train performance in all areas of life, from the golf course, to work, and to family. Rick focuses on the work performance because it means action in the moment, which is truly all we can control. Rick knows there is a formula that produces peak performance in the moment and it can be TRAINED.

Rick Sessinghaus, Psy.D, is a proven performance coach in both sports and business. His twenty plus years in coaching has helped junior, collegiate, and professional golfers reach new levels of performance. His seminars and coaching with business teams and leaders has elevated productivity. Rick’s unique programs include immersive training, golf team building, and year-long performance coaching.

Rick brings a proven methodology in his work with elite athletes for the past 20 years that parallels and deepens the application of the concepts and tools. Rick’s extensive training and certifications in multidisciplinary approaches to enhancing performance includes: Nutrition, neuro performance enhancement, fitness, energy management, DiSC, and sport psychology. Rick earned his Doctor of Applied Sports Psychology and is the author of Golf: The Ultimate Mind Game. Rick is a member of the PGA (Professional Golfers of America) and was named Top 30 Golf Instructors in the country by Golf Tips Magazine. He has been a contributor to Golf Tips Magazine, Fox Sports, and ESPN radio.

Room 401-402 Debbie Maier – Remarkable Customer Experience – Every Day!
11:15am-12:15pm and 12:30pm-1:30pm
Remarkable customer experience isn’t an event; it’s a way of being every day! Join Debbie Maier and discover what remarkable customer experiences really are and how you can generate more referral leads and guarantee repeat business keeping your pipeline full with satisfied clients. Learn how easily and effectively you can enhance your client’s next experience as Debbie shares real-life stories and events that will create a lasting impression.

Rick Sessinghaus – Pre-Performance Routines: The Key to Success while Under Pressure
1:45pm-2:45pm and 3:00pm-4:00pm
In this interactive workshop, Rick Sessinghaus shares the vital pre-performance routines that will prepare you to show up and perform at that your best, even under pressure. You will leave with a customized routine that will uncover your optimal state for the key performances in your career. As a bonus, these same routines can be used to help you perform better in other roles in your life. These routines become habits that will produce repeatable, high performance results even when the pressure is high.

  • Pre-Performance routines cover:
    • Locking in on an intention
    • Uncovering all the details of a future event to make the correct decision
    • Rehearsing success in advance
    • Being emotionally prepared for different scenarios
    • Priming the optimal state that will support the necessary behavior
    • Allowing you to trust your skills to perform
    • Anchor success for future events


Room 403 Damon Alton – Lead Generation and Customized Reports
1:45pm-2:45pm
Want more leads? Damon will share with you how to use Cloud CMA tools and customized reports for lead generation on social media, blogs, email signatures and websites. Find sellers by using simple links to capture their contact information for easy follow-up and post customized reports throughout the internet. Increase your online market presence and show consumers and clients that you are the local market expert.

Reap What You Sow– Panel: Geographical Farming
3:00pm-4:00pm
Ever ask yourself if you should farm? And not sure where or how? Learn how and why our top John L. Scott agent/brokers are successful with their farming efforts. In this interactive discussion, you will learn everything you need to know to reap the benefits of what you sow as these top agent/brokers share their secrets of success.

Room 404 Karel Murray – An Agent’s Dirty Dozen of “Do Nots”
11:15am-12:15pm and 12:30-1:30pm
Imagine life as an agent where the failure landmines had already been scouted, freeing you to focus on real estate. You immediately avoid 12 “Do Nots” saving you time, energy, exasperation and possibly your career. Taken from years of experience consulting hundreds of agents across the nation, Karel has identified the top mistakes agents make and paired them with her most effective advice in order to create a session you can’t afford to miss. Are you afraid of prospecting, unsure about how much technology is enough, and frustrated that your day is more a white-hot treadmill than a lucrative career? Join Karel for an interactive Dozen that will make a difference in your life.

Karel Murray – Get a Grip! Finding Your Balance Without Losing It
1:45-2:45pm
Stop pleading insanity and Get a Grip! This fast paced, content packed presentation identifies the internal and external influences that create chaos and stress in our daily lives. Get real life suggestions on establishing balance. Examine change, motivation, personal accountability, stress survival, time management, and how to diagnose your “stumbling blocks.”

Karel Murray – Mind the Gap: Minimizing Generational Conflict
3:00-4:00pm
In Europe, stepping on to a subway is preceded by a recorded warning “Mind the Gap”. Now, more than ever, real estate licensees are working with a highly diverse group of consumers. Licensees no longer can expect to achieve measurable results in their marketing efforts by operating in an information vacuum and not acknowledging the impact of generational influences. Bridge the gap between generations by developing a targeted For Sale by Owner and Expired prospecting campaign with the intent of making YOU the information resource when it comes to real estate. Get specific in designing your approach to the different generations and uncover your overall effectiveness by initiating a personal procedural audit process that will help ensure your career stays aligned with a changing marketplace. Targeting communication to the needs of different generations will help create powerful, meaningful connections with the consumer and will build your referral base. When you “mind the gap” everyone wins.

Room 405 Jackie Leavenworth – Stake Your Claim: Opportunity is Knocking
11:15am-12:15pm and 12:30-1:30pm
Would you like to have more control over your time? Would you like to take control of your financial destiny? Would you like a more predictable, consistent income? If you answered yes to these questions, attend this engaging session designed to help you capitalize on opportunities that will help you create a sustainable business built on salable listings. Learn to: identify the best listing opportunities; discover and overcome your personal stumbling blocks; approach expired listings and unrepresented sellers with confidence; and create systems to keep your listing opportunities on track.

Jackie Leavenworth – 6 Deadly Pricing Mistakes
1:45pm-2:45pm
This session will reveal 6 of the most common yet devastating mistakes made by licensees when presenting pricing information to sellers. It is easy to kill our chances of being hired just by saying, or doing, the wrong thing. It is also too costly, in time and money, for sellers and for real estate professionals, to list a house that won’t sell. Learn proven strategies and dialogues to get more listings and to get them SOLD.

Jackie Leavenworth – Expression…Impression…Result
3:00pm-4:00pm
97% of our negotiating power is lost in e-communication. A basic truth is that we all want to positively connect and engage with others. This lively, pointed and relevant session creates self-awareness about our choices and how those choices impact results. Seasoned vets to Millennials describe this session as funny, real, inspiring, motivating, and an eye-opener.

Room 406 Paul Boomsma – The High-Net-Worth Individual: Who are They and What do They Want Most
11:15am-12:15pm and 12:30-1:30pm
Learn and understand the profile of high-net-worth buyers both domestic and abroad. Find out what you need to know about the high-net-worth mindset and how those details can help you get more listings, attract more buyers and close your next deal. Become the ‘extraordinary’ these clients are seeking in their next agent/broker.

Panel - Luxury Specialists w/ Rachel Warner – How to Win Listings with Exceptional Homes by John L. Scott
1:45pm-2:45pm
Join Rachel Warner, Director of Exceptional homes by John L. Scott and learn from a panel of Luxury Home Specialists how they use Exceptional Homes by John L. Scott to win listings with their luxury clients. From custom websites to a strategic marketing plan, this panel will share how their clients perceive value from all the services offered by John L. Scott. If you are planning to earn your Luxury Home Specialist designation, you don’t want to miss this session.

Paul Boomsma – The Luxury Listing Presentation
3:00pm-4:00pm
Do you know what your luxury seller is looking for? Join Paul Boomsma for an in-depth look at today’s luxury seller. Walk away with a plan to engage more luxury sellers and be able to tailor your presentation to meet their needs. Paul will share tips of what to provide your luxury client prior to meeting them, what to include in your presentation and what to do after you obtain the listing. If you want more luxury listings, this is a must-attend session.

Room 407 Justin Kroma – Instagram, Video, and Consumer Engagement Strategies
11:15am-12:15pm and 12:30pm-1:30pm
With close to 500K Instagram followers, Justin Kroma is a TRUE social media wizard. In this session, learn how digital content is the key to both short-term growth in your business and also long-term success and stability for your brand. Learning to grow your brand through video content is an essential task for all real estate professionals, at all levels of the industry. It's fast and inexpensive compared to other methods of marketing, and (when done properly) can actually be a lot of fun. If you're not making video content on a regular basis for your brand, you're losing out to everyone who is, and the gap only gets wider over time. Learn how to make videos, what to say, and how to promote them through various channels like Instagram, Facebook, and YouTube.

Howard Chung – JLSNext is NOT an option!
1:45pm-2:45pm
Building a successful real estate business in 2017 requires new skills, new tools, and a new mindset to thrive in today’s shifting real estate environment. In this session, Howard will share how the new JLSNext CRM, along with your personal website, works with UCR, Boost, Hyper-local video content, and IDX. If you didn’t understand that sentence, you definitely need to attend this session!

Panel - Top 1% w/ Jeff Cohen – How I Got to the Top
3:00pm-4:00pm
Join us for an interactive discussion and learn from John L. Scott’s top 1% brokers as these highly successful brokers share their systems and processes to help you learn the business strategies that made them successful.

Room 408 Emmanuel Fonte – The UCR Roadmap to Success
11:15pm-12:15pm and 12:30pm-1:30pm
Ultimate Client Relationship® is the foundation of a powerful business and living an inspired life. Join Emmanuel as he shares the tools, technologies and tactics to engage with each individual client at the deepest level. You’ll learn how to generate more leads and business opportunities through real-world practical ways that are authentic and create life-long clients and a sustainable business.

Panel – Teams w/ Jon Hunter – Is a Team Right for Me?
1:45pm-2:45pm
Hear from the top teams at John L. Scott on how they got started and how they continue to produce year after year. From husband and wife to parent and sibling to the power houses with multiple team members, you will gain an understanding on how to get started, how to generate leads and how to keep your team intact for years to come.

Panel – Assistants w/ Jennifer Lind – How to Hire an Assistant
3:00pm-4:00pm
It’s one thing to hire an assistant. But are you really ready for an assistant. Listen to a panel of John L. Scott agent/brokers who have hired an assistant and created a road map for success. Find out when it is appropriate to hire an assistant and how you should prepare yourself before you hire an assistant.

Theatre Brian Buffini – 7 Steps to an Unstoppable Business
3:00pm-4:00pm
While the typical agent is beholden to the state of the market, the true real estate professional is able to perform consistently at a peak level. In this presentation, Brian Buffini breaks down the habits, attitude and skills common in peak producers that are also found in successful emigrants. Tap into the strategies sure to help you thrive in any market and tap into your Emigrant Edge.